Mobile customer engagement

Turn every mobile interaction into an opportunity.

Personalised messaging, digital wallets, gifting and loyalty experiences. All connected through one powerful platform.

Digital wallets
Apple · Google · Samsung
Messaging
SMS · MMS · WhatsApp · RCS
Loyalty & gifting
Rewards · Incentives · Gift cards

A complete mobile engagement platform for brands

Wallet

Native wallet passes

A live, branded presence in your customer's wallet that updates itself.

Unlimited lock-screen push messages for less than the cost of one SMS.

Pushes triggered by calendar dates and location, set up once.

Add2Wallet.link lifts how many customers actually store your pass.

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Messaging

Personalised media for MMS and RCS

Patented technology writes each customer's own data onto the image itself.

Animation and imagery turn a plain transaction into a moment people remember.

Design in Canva with our plugin, then send at scale.

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Gifting

Digital gifting and rewards

Active on delivery: gifts, rewards and incentives work the moment they arrive.

Multidimensional Verification checks every message, device and redemption first.

A pass that stays in the wallet builds habit, loyalty and repeat redemption.

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Channels

Every channel, one platform

SMS, MMS, RCS, WhatsApp and wallet push from one intelligent platform.

If you pay more than 2.5c per SMS, you are paying too much.

Route each message by the channel your customer actually uses.

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Experience

Tap, not type

Our Tap2 design philosophy: zero friction, minimal data entry, instant.

Plain-language active links: check a balance, watch a video, add to wallet in one tap.

Every extra tap or delay breaks the connection. We remove them.

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Platform

Built for your stack

A complete set of APIs and webhooks for the marketing stack you already run.

Deep integration with Salesforce Marketing Cloud.

Experience since 2015 across every layer of mobile engagement.

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US patent for multimedia delivery to mobile inboxes
Patented Multidimensional Verification security
Incorporated 2015, Sydney

Our breakthrough use of personalization and animation surfaces brand messaging to "Surprise and Delight" mobile recipients

Add another dimension to your mobile messages by inserting intelligent data tags (unique to each individual ) onto every image delivered directly to the text inbox as either and MMS or RCS message.

Achieve richer engagement and improved conversion by delivering visuals that contain contextual and individually relevant content, and do it at scale. Deliver an animation of your brand direct to the text inbox, as an MGift Card.

Utilize your existing customer intelligence database

Have full control over visuals, positioning and alignment

Streamline creative flow with our Canva plugin

Our Add2WalletTM Architecture - Unlocks the power of mobile wallet.

A single successful Add2WalletTM pass within the native wallet can become
• A long tailed engagement channel
• A loyalty / access relationship
• A retail media endpoint
• A promotional surface
• Persistent brand presence on the phone

A gift card, loyaty, incentive or reward offer can be delivered directly to the recipients mobile inbox as a hyper personalised visual offer,  including a one Tap2Activate.link or   Add2Wallet.link that enables the active card to be installed ready for use in the recipients mobile wallet.

Your pass is now a live branded persistent presence in the wallet.  

The pass can offer a comprehensive directory containing ten essential information categories that can be access by just tapping active link, as well as geo and calendar automated push mesages to the phone lock screen.

The  impact of the native mobile wallet is not hypothetical. The category transition has already started !

The shift to persistent wallet engagement  is real and current.  Wallet Announcements at WWDC 26 make it very clear that Apple is bulding a value and engagement utility layer, and some very powerful real estate with the announcement that Featured Actions will be avalable on all passes in iOS 27.

Ongoing developments by Google, Apple and Samsung are establishing this new engagement layer - and near and longer term value opportunity for digital value experiences and persistent mobile engagement with the wallet being the orchestration channel.

Value is increasingly in what happens after arrival:  including issues such as brand visibility, contextual surfacing relevance, reminders, insight, and retention.

Wallets open opportunities for new engagement services, new telemetry reporting,  retailer upselling, AI services, wallet-native campaigns, and potentially new recurring SaaS revenue and transaction layers.

Native wallets convert digital value from a one-off delivery event into a persistent, updateable and contextual customer asset.

Retailers can leverage native mobile wallets to enhance customer loyalty by integrating personalized offers and rewards directly into the wallet. This approach not only increases customer engagement but also provides valuable data insights that can be used to tailor future engagement strategies.

Native wallet passes provide brands with opportunities to be useful, without the cost of SMS, MMS, RCS or WhatsApp messaging.

Add2Wallet.ai

Add2Wallet.ai turns digital value into a persistent mobile asset.

The agentic relationship layer for native mobile wallets. It determines the next appropriate action for each wallet holder, updates the pass, selects the right communication channel and verifies whether the intended outcome occurred.

‍Persistence creates a new customer engagement layer. Add2Wallet.ai enables brands to maintain contextual contact after the initial send — through wallet updates, reminders, expiry prompts, balance visibility, location or time-based triggers, and post-activation engagement. The result is a persistent mobile surface for managing the customer relationship after acquisition, not merely a delivery mechanism for stored value.

Persistent mobile presence: Add2Wallet.ai keeps digital value visible and recoverable inside the customer’s native mobile wallet, rather than buried in email, SMS, or app clutter.

Contextual engagement after delivery: Trigger reminders, updates, expiry prompts, balance visibility, and next-best actions based on time, location, campaign stage, or customer context.

A new mobile engagement layer: Turn gift cards, rewards, offers, vouchers, and incentives into ongoing customer relationship assets — not one-off delivery events.

We work well with others


Our focus is on delivering mobile commerce solutions that represent easy, fast and frictionless engagement experiences for your mobile customers.


We have developed a comprehensive set of API's and Webhooks. We can quickly integrate with industry leading CDP & CRM tech stacks, manage data and security without costly development, time and skills investments.

We believe the best approach to achieve business outcomes is to work with existing tech stack investments, incorporate function delivered by best of breed 3rd party tools and to optimize the customer experience using core functions of the mobile handset.

So if your companies tech stack is not in this list, don't worry. Let's talk and we can make it so.

"We have been so fortunate to have access to the expert team at MobileDigital and the amazing intouch SaaS platform. This channel was new to our marketing mix and with the guidance and generosity from the team, it has proved to be an effective way to not only fundraise but communicate with our community to offer support when they need it. The platform itself is easy to use and the integration with Canva has made my life easier and helped HeartKids deliver effective MMS campaigns. We are excited to see how using intouch can further grow our reach and engagement with our community. "

Dianna Crisp Digital Strategy & Marketing Manager, HeartKids

"Pet Circle has been working with Mobile Digital since 2017, they help us to deliver personalised text messages in a very efficient way! Besides that, their support has been always helpful, allowing us to expand our strategies and think outside the box!  I highly recommend MobileDigital."

Michael Frizell Founder and CEO, PetCircle

"MobileDigital continues  to prove themselves to be a very technically capable organisation with a strong understanding of the day to day challenges of data driven retail.
The company has developed an industry leading  mobile customer engagement  platform that  focuses on the mobile customer experience, and has an outstanding commitment to customer service and support.
I am very happy to recommend MobileDigital. "

Sven Lindell  Chief Digital and Marketing Officer, The Winning Group

"I have worked with MobileDigital's SaaS messaging platform since 2017. Their innovative technology empowers brands by allowing them to extend their experiences directly into the hands of customers - anywhere, anytime.  We were able to create distinctive and differentiated campaigns with high performing commercial outcomes. I have also run many, many campaigns and have always been blown away by how professional and reliable their team have been. I continue to recommend intouch to my extended professional network."

James Kerridge Head of Marketing & Digital, Bailey Nelson.

"Lite n’ Easy has been using the SMS and MMS services provided by intouch for critical customer communications for several years now and we have always found the platform to be affordable, reliable and very effective."

Simon Northfield Head of Marketing, Lite n' Easy

"MobileDigital is an organisation that is passionate about the power and potential of mobile messaging and the role it can play in providing the next generation of customer journey. I have followed their progress since becoming a client in 2015. The company continues to innovate and consistently deliver customer centric technology that allows you to maintain one-on-one relationships with thousands of customers. I think they will go a long way!"

Dean Taylor Founder Cracka Wines, CEO Kaddy

Does your business have a wallet strategy?
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You have an email strategy and an SMS or messaging strategy.
It's time to develop your wallet strategy.

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