VISUAL MESSAGING WORKS
*95% of recipients see visual images delivered to their mobile text inbox within 3 minutes. Images are processed 60,000 times faster than text. Brand imagery captures attention, improves responses to calls to action and has brand building resonance.
ENGAGE WITH BRAND IMAGERY
Competition for mobile customers time centres around the quality of each experience. Delivering contextual & personalised messaging, brand images, animation and video direct to the mobiles users text inbox (without requiring a link to be clicked) provides a superior individualised customer experience.
RESPECT & TRUST MATTER
“*79% of smartphone users said they would feel safer interacting with a business that had verified company branding on their messaging”, and in so doing affirming to the receiver the brand verifying the sender and building respect and trust in each message.
RAPIDLY CHANGING CX EXPECTATIONS
Email and SMS have been the primary B2C communications platforms since the mid 80’s. Apple’s smartphone was released June 2007 with Android following a year later. Since then, no organisation or platform has been immune to the rapidly changing expectations of hyper connected mobile consumer.
SMS continues to have the highest delivery ubiquity and transactional messaging capability but lacks visual impact and can’t convey trusted brand messages or imagery. Email on the other hand has been the go to platform for delivering brand visuals and business messaging for over 25 years. Email providers like *MailChimp, HubSpot* and InfusionSoft* made email easy to use and empowered marketers to communicate on mass at a relatively low ongoing cost of customer maintenance and acquisition.
Mobile adoption has shifted communications behaviors and consumer expectations. Email was not designed for mobile and although the volume of email continues to grow, email open rates are dropping to be on average about 20%, questioning emails relevance as a reliable tool for delivery of B2c communications and causing marketers to investigate platforms that can deliver.
MobileDigital’s SNIPER (**CPaaS) software platform empowers organisations with the tools to supplement and or replace email communications previously delivered using platforms like MailChimp* et al. Our software empowers organisations to deliver superior direct to mobile communication experiences. SNIPER enables every organisation to individually, visually and emotionally engage clients on a 1:1 basis using the power of brand imagery and personalization, with the benefit of being able to guarantee that over 98% are seen.
*HubSpot, MailChimp and InfusionSoft are trademarks
** CPaaS is an abbreviation for Communications as a Service Platform – CPaaS are cloud based and allow developers to add communications capabilities to existing apps and enterprise systems without the need for network infrastructure or supporting interfaces – with linkages achieved through SDK’s, API’s and Webhooks.