VISUAL MESSAGING WORKS
*95% of recipients see visual images delivered to their mobile text inbox within 3 minutes. Images are processed 60,000 times faster than text. Brand imagery captures attention, improves responses to calls to action and has brand building resonance.
ENGAGE WITH BRAND IMAGERY
Competition for mobile customers time centres around the quality of each experience. Delivering contextual & personalised messaging, brand images, animation and video direct to the mobiles users text inbox (without requiring a link to be clicked) provides a superior individualised customer experience.
RESPECT & TRUST MATTER
“*79% of smartphone users said they would feel safer interacting with a business that had verified company branding on their messaging”, and in so doing affirming to the receiver the brand verifying the sender and building respect and trust in each message.
Changing CX Expectations
80% of the population want more function in messaging and are seeking more than SMS Text including visual stimulus
Email open rates for marketing purposes continue to drop, organisations are looking higher levels of message cut through
Instant Messaging is preferred by 80% of consumers over email
Instant Messaging is preferred by 89% of consumers over a phone call