Keyword is a product that we have used at a very limited level in Australia – for multiple reasons.
1. Shortcodes continue to be very expensive in Australia
2. Regulations concerning SPAM and contacting consumers – are not as severe in Australia as they are in the USA or UK.
Both US and UK data support engaging in keyword campaigns and have been proven to be a very successful technique to build a mobile client list. One US retailer quotes building a list of 1.5 million opted-in users in one long weekend from a written a social media campaign asking readers to SMS a keyword to a number for a $ reward. The reward response was automated to deliver an active MMS voucher to the person who had texted in. When digitally delivering the reward coupon the texter was offered the opportunity to “double down” and provide their name, location and opt-in approval.
To date, reply (insert alpha) keyword response campaigns have not been on Australian marketers agenda. But, we believe they should be. SNIPER delivers this functionality as a fully automated tool.
Keyword text response campaigns should be built into every radio, newspaper, TV and online communication. The addition of Text PRIZE to 04XX XXX XXX adds no cost, it enables your organisation to start a mobile journey with that number, and turn them into an engaged mobile customer.
- Duration: 24 hours
- Client: Various vendors
- Delivery: Quicksilver