Why not remind your loyal clients that you have a new catalogue to look through. Whilst they may pick up your catalogue at the shops, or you may even mail it to them, it isn’t something that they carry with them. It’s not in their purse, with them on the bus, or on the train, or available to them when they are sitting somewhere wasting time on their mobile phone. Those places and times facilitate the perfect opportunity to look at your catalogue. But…….they don’t have it with them, and they are unlikely if not prompted to go looking for it online.
Now that you have produced your hard copy catalogue, why not make a web version available – then send a visual animated copy of the cover to all your loyal clients, and ask them to have a look. Animate a few great pages from the catalogue in a multimedia message and include a link to the rest of the catalogue. It won’t cost you a cent – as your advertisers will happily be one of 5 animated messages, and it is guaranteed to be seen by 98% of your mobile audience.