80% of consumers prefer using text to engage with an organisation. Twilio in 2017 quoted that over 89% of US smartphone users prefer to deal with businesses via instant messaging rather than a phone call. This data challenges current phone based B2C sales and support strategies like outbound telemarketing and inbound phone support.
Customer experience is key and dictates that you consider enabling your clients to interact directly through messaging.
MobileDigital provides a full suite of tools to initiate, respond, track and report on 1:1 conversations between your organisation and its clients.