MMS Coupons build customer base
USA: Texas Roadhouse: a western themed restaurant chain with 400 locations, ran a six-month mobile marketing campaign pilot, within 20 of their restaurant locations, branded as their “TextUs Loyalty Club”. To encourage customers to opt-in, Texas Roadhouse offered a free appetizer to new TextUs Loyalty Club members. This tactic is extremely popular with new text messaging campaigns, as 44% of customers are willing to provide personal information like their, mobile phone number, in exchange for a reward, coupon or deal. The mobile marketing campaign generated an average 17% redemption rate during the pilot.